Fox & Friends

Venture studio

What do we do

Fox & Friends is a collective of experienced strategy, product and marketing professionals who get energised by the ideation and validation of business opportunities.

We try to turn these validated concepts into products and services by collaborating with existing organisations or start-up studios.

We pitch a concept + methodology

We believe in the combined strength of methodology + inspiration/intuition. Once we identified an opportunity, we talk to potential customers to understand the problem, and we then scope the product and business model. That is why we always pitch a product-concept that we propose to build, test and launch together following proven methodologies.

Validation is king & queen

Typically validation occurs far too late. Extensive research, discussions with potential customers and digital prototyping are key milestones in our ideation process.

A little time and some luck

We are very stubborn when pursuing what we believe to be the right way forward. However, we have learned that you need to time-box your attempt and embrace luck and serendipity while trying.

Strategy equals product

We believe in product-led-growth: growth is the result of direct customer engagement and usage at the product level. That implies the strategy and the actual product become almost interchangeable.

Expectations change, people less

New products and services should always be assessed in terms of decarbonisation, inclusivity and social equity. However, that should not be mistaken for a differentiating product strategy. All forward looking players in your industry know these are the yardsticks against which products and services will be measured. However that is not enough. When when building products and services that deal with these challenges you still need to use the leviers that drive consumer behaviour today: status, convenience and financial incentives.

Segment carefully

Segment with hesitation if dealing with universal problems and needs. The largest possible segment encompasses us all.

Avoid the garage syndrome

Not every successful product or service is build in a garage. Combine the talents and assets of your organisation with outside resources. The team should be fully empowered to shape the product or service that will be build. Product-concepts that are fully digital are ideally build together with an established start-up studio.

Currently our conversations revolve around Fintech, local commerce and sustainable real estate

Please reach out if you like to lecture your friends on one these topics. And if you believe we’re missing out on an opportunity, we’re always happy to hear from you.